Bridgestone Golf balls 25 E12 Straight

The Bridgestone e12 CONTACT MindSet revolutionises golf by combining performance technology and mental training. With its unique Contact Force dimple pattern, it maximises the surface area in contact with the club face for better energy transfer, increased ball speed, and reduced lateral spin on long shots.

But the e12 MindSet goes further. It features a graphic marker on the ball itself based on sports psychology knowledge: the three-step MindSet system (Identify - Visualise - Focus), co-developed with Jason Day and mental coach Jason Goldsmith. This system helps golfers develop an effective mental routine before each shot for more consistency and confidence.

Designed for players seeking a straighter flight, better control, and a more structured mental approach, the e12 MindSet is much more than just a ball: it’s a comprehensive tool for improvement with every swing.

Technical specifications:

Contact Force Dimple technology: raised centre of dimples for increased contact surface at impact
Optimised energy transfer and increased ball speed
Reduced lateral spin on long clubs for straighter trajectories
Low compression core for a soft feel and better activation at impact
Reactive mid-layer for more control and distance
MindSet system printed on the ball:
Red (Identify): target, strategy, club, wind
Yellow (Visualise): imagine the trajectory
Green (Focus): concentrate on execution
Integrated mental training tool, validated by Jason Day
Technology stemming from Bridgestone's expertise in friction and dynamics (tyre technology)
Ideal for players looking for a straight flight and more consistency
3-piece construction
Contents: 1 dozen (12 balls)
Colour: White